Which app are you signing into?
Pick the product you're a customer of.
Build Intelligence. Or be moved.
EDGE connects your stack. Creates an intelligence layer that compounds. Measurable ROI in 30 days.
Get EDGEReal outcomes. Real numbers.
Cross platform double claim caught in 6 weeks.
From 8 to 42 of 100 in 4 weeks.
Saturated channel shifted to headroom channel.
Citation pipeline opened. Was zero before EDGE.
Every C-suite role gets their own signal.
EDGE delivers six recognizable intelligence services on top of your existing stack. Each one speaks to a specific seat at the table.
Decision Intelligence
EDGE forecasts the outcome of decisions before you make them. Scenarios run against your live business · briefings land before the board meeting · no analyst chain in between.
- Scenario modeling across pricing, hiring, spend reallocation
- Weekly executive briefing with confidence intervals and counter-evidence
- What-if simulations on cohort, channel, geography
- Source tagged every recommendation traces back to data origin
Revenue Intelligence
Pipeline scoring, spend reallocation, CAC and LTV by cohort. EDGE reads your CRM, your ad platforms, and your call notes — then tells you what to do this week.
- Pipeline scoring on deals · which ones close · which ones leak
- Spend reallocation from saturated channels to headroom channels
- CAC and LTV reconciled across channels · no double counting
- Cross platform leak detection on attribution and creative fatigue
Customer Intelligence
LTV cohorts, churn triggers, support sentiment root cause. EDGE turns scattered customer signals into a coherent retention model that updates as your customers change.
- Cohort LTV evolution by acquisition source, product, season
- Churn triggers detected weeks before cancellation
- Support root cause · which product issue drives which complaint
- NPS attribution to actual experiences · not surveys
Operational Intelligence
Process bottlenecks, cycle times, SLA breaches, employee load. EDGE watches the work itself · not the dashboards built to summarize it.
- Bottleneck detection across cross-team workflows
- Cycle time trend by ticket type, stage, owner
- SLA breaches predicted before they happen
- Employee load · who is overloaded, who has headroom
Risk Intelligence
Compliance drift, fraud signals, audit trails, regulatory updates. EDGE watches the edges of the business where surprises become subpoenas.
- Compliance drift detected when behavior moves from policy
- Fraud signals across payments, returns, refunds, support
- Audit trail source tagged and time stamped by default
- Regulatory monitoring · alerts you when rules change near you
Market Intelligence
AI visibility, competitor moves, share of voice, category trends. EDGE keeps you visible where the buyer searches now · not where the SEO playbook said to be in 2018.
- AI visibility · how often you appear in ChatGPT, Claude, Perplexity, Gemini
- Competitor moves · pricing, positioning, creative refresh
- Share of voice across earned, paid, AI-discovered channels
- Category trend · semantic shifts in what your buyer is searching
Your CEO asks. EDGE answers.
Every answer is source tagged, confidence scored, and traces back to the data behind it. Click a question — see the response.
Your CAC climbed 23% because Meta is saturated. CTR dropped 34% over 21 days while you held budget constant. Spend on saturated audiences is paying for impressions that don't convert.
Q4 2025 paid-acquired cohort is showing your earliest churn pattern. Their 67 day repeat purchase window is failing at 42% vs your 68% baseline. Three support themes flag retention drag.
€5K / month phantom revenue from cross platform double claim. Meta and Google are both claiming credit for the same conversions through UTM and view through windows. You're paying twice and your CAC math is wrong.
3 SLA breaches imminent in Customer Success within 48 hours. Workload is concentrated on 2 of 7 reps. Your onboarding team has bandwidth. One reassignment closes the breach before it lands.
One brain. Every system you already run.
No rip and replace. No transformation project. EDGE roots through your existing stack and compounds with every system you connect.
Five things only EDGE delivers.
No transformation project. First decision shipped inside a month.
No rip and replace. EDGE roots through your existing stack.
Not another dashboard. Decisions land in the systems your team already uses.
Smarter with every system you add. Memory carries across functions.
Every decision shows its work. Tagged origin. Time stamped. Auditable.
An Intelligence Layer compounds. Software doesn't.
Tools you buy today are commodities tomorrow. An intelligence layer that learns your specific business creates a private compounding advantage your competitors can't copy.
Compounds with you
Every system you connect makes EDGE smarter about your specific business. Your competitors using off the shelf tools start from zero every quarter. You compound.
Private to your business
Cross function correlations only you see. Your patterns don't train anyone else's model. The intelligence layer becomes a proprietary asset · not a shared service.
Audit trail by default
Every decision shows its work. Source tagged. Time stamped. Traceable. A regulatory advantage your competitors don't have when the board asks "why."
Network effect inside your org
Each new function onboards 3x faster because memory carries across teams. Growth uses what Customer learned. Risk uses what Ops surfaced. Intelligence flows internally.
Across industries. Compounding outcomes.
SEBI registered AIF
US NRI ethnic wear
Three phases. De-risk every step.
Start with a free assessment. Pilot one function. Expand to an Intelligence Layer that compounds. You decide the pace.
Assessment
We invest in you first. So you can confidently invest in EDGE later. 30 day roadmap. No commitment.
We invest senior time, free to you, so when you invest in EDGE, every euro has a path to return.
- Intelligence gap audit across 6 services
- 30 day roadmap · function priority + success metrics
- Executive readout · honest yes / no on EDGE fit
- Take the roadmap and leave if EDGE isn't right
Build
One function live in 30 days. EDGE pulled into your existing stack. First decisions executing.
- One intelligence service live · pick your priority
- Read only access to start · permission envelope your call
- First measurable outcome by week 4 · written into the scope
- Scoped case to case · enterprise priced
Intelligence Layer
EDGE expands across functions. Memory compounds. Decisions get faster. Your moat builds.
- Continuous intelligence across all six services
- Cross function memory · Growth learns from Customer
- Quarterly business reviews with our team · stays accountable
- Exit clean · your data, your memory, exportable
Operators. Not theorists.
EDGE was built by someone who's run the playbook · not someone studying it from the outside.
Operator first, founder second. Vinay ran the Desify performance marketing engine to GBP 100K in Q1 2025 using the exact methodology now packaged inside EDGE. Before Clapp, he led Sales for HCLTech across enterprise accounts — closing 7 and 8 figure intelligence and services deals across US and EU.
Why EDGE. Vinay saw the same pattern across every brand he ran: rich data, slow decisions, scattered intelligence. Agencies sold reports. SaaS sold dashboards. Nobody sold the layer that connects them and acts. EDGE is the layer he wished he had when running Desify.
The questions every buyer asks.
Honest answers up front. If something isn't covered, ask us on the assessment call.
Source tagged. Time stamped. Traceable.
You own the decision. We own the evidence. Your data never trains anyone else's model.
€1,999/month · per brand
The full second brain for your business.
Six intelligence services across every C-suite seat. One memory layer that compounds per brand. Not a marketing tool · an operating layer.
If your decisions feel slow,
your intelligence is leaking.
EDGE Assessment is free. If we do not see a clear path to measurable outcomes, we say so.
Get EDGEPrivacy Policy
How EDGE by Clapp collects, uses, stores, and protects your data across AdX (paid) and AEO (organic + AI engines). Plain English first. Legal second.
01 · Who we are
This Privacy Policy applies to EDGE — the intelligence layer for growth — and its two products AdX (paid intelligence) and AEO (organic + AI engine visibility). Both are products of Clapp B.V., registered in the Netherlands (KvK 98349112). For GDPR purposes, Clapp B.V. is the data controller. Contact: info@clapp.in.
02 · What data we collect
The minimum needed to run intelligence on your stack:
- Ad-platform connections · read-only OAuth to Meta Ads, Google Ads (AdX)
- Brand URL + public content · pages, structured data, headers for AEO scans
- AI engine outputs about your brand · what answer engines say when prompted
- Your email address · account access · report delivery
- Payment details · processed by Stripe · we do not store card data
- Per-brand memory layer · compounding context from your runs (EDGE)
- Basic analytics · anonymized · no personal identifiers
03 · What we never collect
- Customer PII from your website or ad accounts
- Internal/protected admin pages or settings beyond what is needed for read-only intelligence
- Cross-site tracking cookies
- Sensitive personal data (health, religion, biometric, etc.)
- Write access to your ad accounts unless you explicitly grant a permission envelope per run
04 · Where data is stored
All data on EU-based infrastructure (Amsterdam, Netherlands). No transfers outside EU/EEA without your explicit consent and appropriate GDPR safeguards (Standard Contractual Clauses).
05 · Sub-processors
- Stripe · payment processing
- Google Cloud · EU regions · hosting and storage
- OpenAI, Anthropic, Google, Perplexity, Microsoft · AI engine APIs for AEO scans (prompts contain category questions + brand URL only · never your personal data)
- EU-hosted analytics · anonymized
We never sell or share your data with advertisers. Your data does not train any AI model · not ours, not our processors'.
06 · Retention
- Run outputs · Playbooks · brand memory · while account active · deleted 30 days post-closure
- Payment records · 7 years (Dutch tax law · Wet OB 1968)
- Email · while account active · deleted on request
- Anonymized analytics · indefinite · no PII
07 · Your rights (GDPR)
- Access · request a copy of your data
- Rectify · correct inaccuracies
- Delete · request full deletion (see data rights page)
- Export · machine-readable copy (JSON/CSV)
- Restrict · pause processing
- Object · to marketing
- Complain · to the Dutch Autoriteit Persoonsgegevens or your local DPA
Email info@clapp.in · response within 30 days.
08 · Security
TLS 1.3 in transit · AES-256 at rest · least-privilege access controls · regular reviews. Breach affecting personal data → 72-hour notification per GDPR Art. 33. Full details in our Security policy.
09 · Changes
Material changes notified via email and banner. The "Last updated" date reflects the most recent revision.
Terms of Service
The rules of using EDGE by Clapp and its products AdX and AEO. Plain English first. Legal second.
01 · Acceptance
By using EDGE and its products AdX and AEO ("the Service"), you agree to be bound by these Terms. If you don't agree, don't use the Service. Operated by Clapp B.V., Netherlands (KvK 98349112).
02 · Eligibility
You must be 18+ and have authority to enter binding contracts. Using on behalf of an organization = you have authority to bind that organization.
03 · Account & access
- Keep your credentials secure
- Provide accurate information at signup
- Notify us immediately of unauthorized use
- Grant of read-only OAuth to Meta Ads / Google Ads is per-run, revocable anytime in your settings
04 · Tiers & payments
- EDGE retainer · monthly subscription · EUR-denominated · auto-renews unless cancelled
- AdX and AEO products billed separately via their own product pages · see adx.clappx.com and aeo.clappx.com
- Local currency may be shown at checkout for non-EUR regions · all settlement to Clapp B.V.'s designated account
Refunds at our discretion within 14 days · email info@clapp.in.
05 · Acceptable use · what you may NOT do
- Connect ad accounts or scan brands you don't own or don't have explicit permission for
- Use the Service to harm, harass, or compete unfairly
- Reverse-engineer the engine, methodology, or per-brand memory layer
- Resell run results without our explicit written permission
- Abuse free tiers with automation
- Submit malicious URLs or attempt to inject prompts into AI engine queries
Violations → suspension or termination.
06 · Intellectual property
The Service · engine · methodology · dashboard · branding · documentation are IP of Clapp B.V. Run outputs delivered to you are licensed for your use · share with your team and agencies · do not republish or use the methodology to build a competing service.
07 · Findings & no-guarantee
EDGE provides diagnosis and recommendations across paid (AdX) and organic / AI engine (AEO) surfaces based on real-time data and industry-modeled multipliers. We do not guarantee specific outcomes, revenue, or rankings. Opportunity framings are category-demand estimates · opportunities · NOT forecasts of guaranteed recovery.
08 · Termination
You may terminate anytime by emailing info@clapp.in. Monthly subscriptions remain active through end of billing period. We may terminate for Terms violations.
09 · Warranties & liability
Service is provided "as is". We disclaim implied warranties of merchantability and fitness for purpose. Total liability is limited to the amount you paid in the preceding 12 months. We are not liable for indirect, incidental, or consequential damages.
10 · Changes
Material changes notified via email and banner at least 14 days before they take effect. Continued use = acceptance.
11 · Governing law
Governed by the laws of the Netherlands. Disputes in the courts of Amsterdam, unless required otherwise by consumer protection law. Try info@clapp.in first.
Security at EDGE
How we protect your ad accounts, brand data, and per-brand memory. Defaults are conservative. Read access is the floor. Write requires a permission envelope per run.
01 · Data residency
All customer data is stored on EU-based infrastructure (Google Cloud · Amsterdam, Netherlands). No transfers outside the EU/EEA without your explicit consent and appropriate GDPR safeguards (Standard Contractual Clauses + Supplementary Measures).
02 · Encryption
- In transit · TLS 1.3 minimum · HSTS preload · perfect forward secrecy
- At rest · AES-256 · per-tenant key separation
- Backups · encrypted · 30-day rolling retention · EU region
03 · Access model
- Read-only by default. EDGE connects via OAuth to Meta Ads and Google Ads with read-only scopes
- Write requires a per-run permission envelope. No write access is persistent · each write action is explicitly authorized in the dashboard before it executes
- Least-privilege. Internal access is role-gated · production data access is logged and reviewed
- MFA required for all Clapp B.V. team accounts touching infrastructure
04 · Your data does not train models
This is a hard rule. Your account data, ad metrics, brand pages, and per-brand memory are never used to train any AI model · not ours, not our sub-processors' (OpenAI, Anthropic, Google, Perplexity, Microsoft). AI engine queries from AEO contain category prompts + your brand URL only · never personal data or proprietary metrics.
05 · Audit & compliance
- GDPR compliant · data controller registered at Clapp B.V. · DPO contact at info@clapp.in
- Penetration testing · independent third party · summary report available to enterprise customers under NDA
- Formal certifications · scoped post product-market fit · enterprise customers can request our current control matrix and roadmap
06 · Incident response
Breach detection runs continuously. In the event of a personal-data breach, we notify affected customers and the Dutch Autoriteit Persoonsgegevens within 72 hours per GDPR Art. 33. Incident reports include scope, impact, remediation, and timeline.
07 · Sub-processors
Full list maintained in our Privacy Policy §05. All sub-processors are GDPR-compliant and EU-hosted where customer data is processed. Material sub-processor changes are notified 30 days in advance.
08 · Responsible disclosure
Found a security issue? Email info@clapp.in with subject "Security Disclosure". We acknowledge within 24 hours, triage within 72 hours, and credit researchers in our disclosure log (with permission).
Enterprise security review?
Penetration test summaries, sub-processor list, and DPA available under NDA.
info@clapp.in →GDPR · DPA
Your data rights and our Data Processing Addendum. What we hold · how long · how to delete or export it.
01 · What we hold
| Data type | Why we hold it | Status |
|---|---|---|
| Ad-platform OAuth tokens (read-only) | Run AdX intelligence on your accounts | Essential |
| Brand URLs · scan results · Playbooks | Deliver AEO outputs and history | Essential |
| Per-brand memory layer (EDGE) | Compounding context across runs | Essential |
| Your email address | Account access · report delivery | Essential |
| Payment records (Stripe) | Tax compliance · refunds · billing | Required by law |
| Login session tokens | Keep you signed in across visits | Essential |
| Anonymized product analytics | Improve EDGE · no PII | Optional |
| Marketing email opt-in | Product updates · only if opted in | Optional |
02 · How long we keep it
- Run outputs + Playbooks + brand memory · while account active · deleted 30 days after closure
- OAuth tokens · revocable anytime in dashboard · auto-purged 90 days post-revocation
- Email · while active · deleted on request
- Payment records · 7 years (Dutch tax law)
- Anonymized analytics · indefinite · no PII
- Login sessions · expired after 90 days inactivity
03 · Where your data lives
All data on EU-based infrastructure (Google Cloud · Amsterdam, Netherlands). No transfers outside EU/EEA without your consent and GDPR safeguards. AI engine queries (OpenAI, Anthropic, Google, Perplexity, Microsoft) contain category prompts + brand URL only · never your personal data or proprietary metrics.
04 · Your data rights (GDPR Art. 15–22)
- Access · request a copy of all data we hold about you
- Rectify · correct inaccuracies
- Delete · request full deletion ("right to be forgotten")
- Export · receive data in JSON or CSV
- Restrict · pause processing pending a complaint resolution
- Object · to marketing emails or specific processing activities
- Complain · to the Dutch Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl) or your local DPA
05 · Request export or deletion
Email info@clapp.in with subject "Data Request" and the action (export · delete · rectify). We respond within 30 days · usually within 5 business days. No questions asked for deletion. Identity verification required for security.
06 · Data Processing Addendum (DPA)
For business customers processing personal data through EDGE: a Clapp B.V. Data Processing Addendum is available on request. The DPA incorporates Standard Contractual Clauses (SCCs · EU Commission Decision 2021/914) and sets out our role as data processor, your role as data controller, sub-processor list, and security measures (see Security).
Email info@clapp.in with subject "DPA request" · we send a counter-signature-ready PDF within 48 hours.
07 · Sub-processors
Full list and roles in our Privacy Policy §05. We notify customers 30 days in advance of material sub-processor changes.
Data request? DPA? Question?
Response within 30 days per GDPR · usually within 5 business days.
info@clapp.in →